Brand Confidence | Top 5 Tips for 2013
Anyone following this blog will have seen tons of predictions for creative digital marketing in 2013. We’ve discussed ‘Big Data’, ‘Responsive Web Design’ and ‘eCommerce Trends’. We’ve identified...
View ArticleCognitive Bias: The Weird Way We Think
What if I told you that hardly any of the things you do are logical? What if I told you that the way you think, I think and the people around you think is fundamentally flawed? It might be hard to...
View ArticleFreud, PR & Branding Psychology
A century ago, Sigmund Freud revolutionised our understanding of individuality and ‘the Self’. He realised that personality and individualism are born out of the interactions between three systems: the...
View ArticleBrand, Heresy & The Centre of Everything
The rapid rise of digital has forced marketers to reconsider a fundamental marketing principle. Like the Copernican revolution, the question being asked is: what is at the centre of everything?...
View ArticleThe Secret to Great Content: Layers of Engagement
Have you ever wondered why some people seem to be better at creating successful content – the kind that always gets people engaged? The secret lies in building ‘engagement’ in layers. It all starts...
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